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	<title>Hormone Replacement Therapy &#187; provera</title>
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		<title>Nevada AG sues companies for misleading about HRT safety</title>
		<link>http://www.hrt-legal.com/news/2008/11/20/nevada-ag-sues-companies-for-misleading-about-hrt-safety/</link>
		<comments>http://www.hrt-legal.com/news/2008/11/20/nevada-ag-sues-companies-for-misleading-about-hrt-safety/#comments</comments>
		<pubDate>Thu, 20 Nov 2008 15:52:00 +0000</pubDate>
		<dc:creator>Jennifer Walker-Journey</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[attorney]]></category>
		<category><![CDATA[breast]]></category>
		<category><![CDATA[breast cancer]]></category>
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		<category><![CDATA[hormone replacement therapy]]></category>
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		<category><![CDATA[menopausal]]></category>
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		<category><![CDATA[Nevada]]></category>
		<category><![CDATA[Pfizer]]></category>
		<category><![CDATA[Premarin]]></category>
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		<guid isPermaLink="false">http://www.hrt-legal.com/?p=234</guid>
		<description><![CDATA[Nevada’s attorney general is suing drug makers Wyeth and Pfizer for alleged deceptive trade practices and misleading the public about the safety of its hormone replacement therapy (HRT) drugs, according to RGJ.com. According to the story, attorney General Catherine Cortez Masto said in a news release, &#8220;When drug companies purposefully misrepresent the safety and efficacy [...]<p>SOURCE: <a href="http://www.hrt-legal.com">Hormone Replacement Therapy</a> &rsaquo; <a href="http://www.hrt-legal.com/news/2008/11/20/nevada-ag-sues-companies-for-misleading-about-hrt-safety/">Nevada AG sues companies for misleading about HRT safety</a></p>
]]></description>
			<content:encoded><![CDATA[<p><strong>Nevada’s</strong> attorney general is suing drug makers <strong>Wyeth</strong> and <strong>Pfizer</strong> for alleged deceptive trade practices and misleading the public about the safety of its <a href="http://www.hrt-legal.com"><strong><a href="http://www.hrt-legal.com/" title="" rel="external">hormone replacement therapy</a> (HRT)</strong></a> drugs, according to <a href="http://www.rgj.com/article/20081119/NEWS01/811190417/1004/NEWS">RGJ.com</a>.<span id="more-234"></span></p>
<p>According to the story, attorney General Catherine Cortez Masto said in a news release, &#8220;When drug companies purposefully <strong>misrepresent the safety and efficacy</strong> of their drugs, or promote their drugs in a deceptive way, everybody loses. We&#8217;re confident we have the facts necessary to prove this case, and we hope this lawsuit and its outcome will deter improper drug company practices in Nevada.&#8221;</p>
<p>The suit claims that the drug company misled Nevada patients and their doctors about the safety and the effectiveness of the drugs <strong><a href="http://www.beasleyallen.com/focus/Premarin/" title="" rel="external">Premarin</a></strong>, <strong><a href="http://www.beasleyallen.com/focus/Prempro/" title="" rel="external">Prempro</a></strong> and <strong>Premphase</strong>, sold by Wyeth; and <strong><a href="http://www.beasleyallen.com/focus/Provera/" title="" rel="external">Provera</a></strong>, sold by Pfizer. That, the suit contends, resulted in the over-prescribing and drastic increase in hormone-positive cancers in women who had taken the drugs. 	The suit seeks $5,000 to $12,000 in damages for each violation.</p>
<p><strong>Weyth’s HRT</strong> drugs <strong>Premarin</strong> and <strong>Prempro</strong> dominated the market for <strong>menopausal symptoms</strong>. However, since the Women’s Health Initiative of 2002, which found HRT increased a woman’s risk for <strong><a href="http://www.hrt-legal.com/tag/breast/" class="st_tag internal_tag" rel="tag" title="Posts tagged with breast">breast</a> cancer</strong> and other serious diseases and conditions, Wyeth has been faced with numerous lawsuits over its drugs <strong>Premarin</strong> and <strong>Prempro</strong>.</p>
<p>Last year, three Navada women won $58 million in compensatory and punitive damages after claiming <strong>Prempro</strong> caused their <strong><a href="http://www.hrt-legal.com/tag/breast/" class="st_tag internal_tag" rel="tag" title="Posts tagged with breast">breast</a> cancer</strong>. <strong>Wyeth</strong> also was ordered to pay $1.6 million in attorney fees. The drug maker has appealed the verdict to the Nevada Supreme Court.</p>
<p>SOURCE: <a href="http://www.hrt-legal.com">Hormone Replacement Therapy</a> &rsaquo; <a href="http://www.hrt-legal.com/news/2008/11/20/nevada-ag-sues-companies-for-misleading-about-hrt-safety/">Nevada AG sues companies for misleading about HRT safety</a></p>
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		<title>Wyeth developing another HRT for menopause</title>
		<link>http://www.hrt-legal.com/news/2008/10/02/wyeth-developing-another-hrt-for-menopause/</link>
		<comments>http://www.hrt-legal.com/news/2008/10/02/wyeth-developing-another-hrt-for-menopause/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 18:40:57 +0000</pubDate>
		<dc:creator>Kurt Niland</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Aprela]]></category>
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		<guid isPermaLink="false">http://www.hrt-legal.com/?p=110</guid>
		<description><![CDATA[Drug maker Wyeth has developed and is actively testing a new drug to treat menopause. The drug, named Aprela, has shown favorable results in the initial studies. Current evidence gathered in the study suggests that the drug may pose fewer risks and milder side effects than Prempro and Premarin, Wyeth’s other menopause drugs. Prempro and [...]<p>SOURCE: <a href="http://www.hrt-legal.com">Hormone Replacement Therapy</a> &rsaquo; <a href="http://www.hrt-legal.com/news/2008/10/02/wyeth-developing-another-hrt-for-menopause/">Wyeth developing another HRT for menopause</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Drug maker <strong>Wyeth </strong>has developed and is actively testing a new drug to treat <strong>menopause</strong>. The drug, named <strong>Aprela</strong>, has shown favorable results in the initial studies. Current evidence gathered in the study suggests that the drug may pose fewer risks and milder side effects than <strong><a href="http://www.beasleyallen.com/focus/Prempro/" title="" rel="external">Prempro</a></strong> and <strong><a href="http://www.beasleyallen.com/focus/Premarin/" title="" rel="external">Premarin</a></strong>, <strong>Wyeth’s</strong> other <strong>menopause</strong> drugs.<span id="more-110"></span></p>
<p><strong>Prempro</strong> and <strong>Premarin</strong> , along with <strong><a href="http://www.beasleyallen.com/focus/Provera/" title="" rel="external">Provera</a></strong>, which is made by <strong>Pfizer</strong>, have come under attack in recent years as mounting evidence revealed that the drugs can increase the risk of developing <strong><a href="http://www.hrt-legal.com/tag/breast/" class="st_tag internal_tag" rel="tag" title="Posts tagged with breast">breast</a> cancer</strong>. Plaintiffs lodging claims against the drug makers argue that the manufacturers failed to voice sufficient warning about the increased risk of developing <strong><a href="http://www.hrt-legal.com/tag/breast/" class="st_tag internal_tag" rel="tag" title="Posts tagged with breast">breast</a> cancer</strong> that the drugs present. Approximately 5,000 women have filed lawsuits against Wyeth, contending that the company’s <strong>HRT</strong>s (<a href="http://www.hrt-legal.com/tag/hormone-replacement-therapies/" class="st_tag internal_tag" rel="tag" title="Posts tagged with hormone replacement therapies">hormone replacement therapies</a>) caused them to develop <strong><a href="http://www.hrt-legal.com/tag/breast/" class="st_tag internal_tag" rel="tag" title="Posts tagged with breast">breast</a> cancer</strong>.</p>
<p>A study monitoring 3,400 recipients of <strong>Aprela</strong> indicated no evidence of increased <strong><a href="http://www.hrt-legal.com/tag/breast/" class="st_tag internal_tag" rel="tag" title="Posts tagged with breast">breast</a> cancer</strong> rates, compared with women who received <strong>Evista</strong> or placebo. <strong>Aprela</strong> recipients also showed the same relatively lower rates of <a href="http://www.hrt-legal.com/tag/breast/" class="st_tag internal_tag" rel="tag" title="Posts tagged with breast">breast</a> tenderness and pain as <strong>Evista</strong> and placebo recipients – a significant benefit considering that <a href="http://www.hrt-legal.com/tag/breast/" class="st_tag internal_tag" rel="tag" title="Posts tagged with breast">breast</a> discomfort is the main reason why stop using menopause drugs</p>
<p>Other studies revealed that <strong>Aprela</strong> recipients experienced better sleep and diminished hot flashes compared to women who were treated with placebo. Increased bone density, improved sexual function, and less vaginal dryness were also evident in late-stage tests of <strong>Aprela</strong>.</p>
<p><strong>Wyeth</strong> will submit <strong>Aprela</strong> to the <strong>FDA</strong> for approved use in the second half of 2009. If approved, the drug may provide a better line of treatment for postmenopausal women. Its marketing would also help the company offset continual losses resulting from its <strong>Prempro</strong> suits.</p>
<p>SOURCE: <a href="http://www.hrt-legal.com">Hormone Replacement Therapy</a> &rsaquo; <a href="http://www.hrt-legal.com/news/2008/10/02/wyeth-developing-another-hrt-for-menopause/">Wyeth developing another HRT for menopause</a></p>
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		<slash:comments>8</slash:comments>
	
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		<title>Hormone therapy led to cancer</title>
		<link>http://www.hrt-legal.com/news/2007/10/25/hormone-therapy-led-to-cancer/</link>
		<comments>http://www.hrt-legal.com/news/2007/10/25/hormone-therapy-led-to-cancer/#comments</comments>
		<pubDate>Thu, 25 Oct 2007 19:46:04 +0000</pubDate>
		<dc:creator>Scott Thomas</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[breast]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[hormone]]></category>
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		<category><![CDATA[Nevada]]></category>
		<category><![CDATA[North Dakota]]></category>
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		<category><![CDATA[Pharmacia]]></category>
		<category><![CDATA[Premarin]]></category>
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		<guid isPermaLink="false">http://www.hrt-legal.com/?p=85</guid>
		<description><![CDATA[A North Dakota woman has filed a federal lawsuit against several pharmaceutical companies, claiming the hormone replacement drugs she was prescribed led to breast cancer. Sharon Hesch of Minot, is seeking at least $75,000 and additional punitive damages against Wyeth Inc., Wyeth Pharmaceuticals Inc., Pharmacia and Upjohn Co., and Pfizer, Inc. Hesch&#8221;s husband, James, is [...]<p>SOURCE: <a href="http://www.hrt-legal.com">Hormone Replacement Therapy</a> &rsaquo; <a href="http://www.hrt-legal.com/news/2007/10/25/hormone-therapy-led-to-cancer/">Hormone therapy led to cancer</a></p>
]]></description>
			<content:encoded><![CDATA[<p>A North Dakota woman has filed a federal lawsuit against several pharmaceutical companies, claiming the <a href="http://www.hrt-legal.com/tag/hormone-replacement-drugs/" title="" rel="external">hormone replacement drugs</a> she was prescribed led to <a href="http://www.hrt-legal.com/tag/breast/" class="st_tag internal_tag" rel="tag" title="Posts tagged with breast">breast</a> cancer. Sharon Hesch of Minot, is seeking at least $75,000 and additional punitive damages against Wyeth Inc., Wyeth Pharmaceuticals Inc., Pharmacia and Upjohn Co., and Pfizer, Inc. Hesch&#8221;s husband, James, is included as a plaintiff.</p>
<p><span id="more-85"></span><br />
Earlier this month a jury in Nevada awarded $134 million in a similar case against Wyeth, which is appealing the verdict. Wyeth spokesman Doug Petkus would not comment specifically about the Hesch case, but said it&#8221;s the first lawsuit he&#8221;s heard about since the Nevada judgment.</p>
<p>Sharon Hesch was first prescribed the hormone therapy medication <a href="http://www.beasleyallen.com/focus/Provera/" title="" rel="external">Provera</a> and <a href="http://www.beasleyallen.com/focus/Premarin/" title="" rel="external">Premarin</a> in May 1998, her lawsuit says. She switched to only Premarin in January 2001. She was diagnosed with <a href="http://www.hrt-legal.com/tag/breast/" class="st_tag internal_tag" rel="tag" title="Posts tagged with breast">breast</a> cancer in January 2002.</p>
<p>Sharon Hesch alleges the drug companies acted recklessly and without regard to public safety.</p>
<p>&#8220;The defendants misled both the medical community and the public at large, including the plaintiff Sharon Hesch, by falsely representing the safety of their products,&#8221; her lawsuit says.</p>
<p>In the Nevada case, a jury awarded three women $35 million for expenses, pain and suffering, and added $99 million in punitive damages. Wyeth spokesman Lawrence Stein said it was a flawed verdict in a trial &#8220;riddled with errors.&#8221;</p>
<p>Petkus said 20 other hormone therapy cases have gone to trial or were otherwise resolved. He said three went in Wyeth&#8221;s favor, two were plaintiff awards that were thrown out by courts, three were dismissed, and 12 were withdrawn by plaintiffs.</p>
<p>October 25th, 2007 </p>
<p>SOURCE: <a href="http://www.hrt-legal.com">Hormone Replacement Therapy</a> &rsaquo; <a href="http://www.hrt-legal.com/news/2007/10/25/hormone-therapy-led-to-cancer/">Hormone therapy led to cancer</a></p>
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		<slash:comments>2</slash:comments>
	
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		<item>
		<title>Wyeth must pay $134.1 million in menopause drug lawsuit</title>
		<link>http://www.hrt-legal.com/news/2007/10/16/wyeth-must-pay-1341-million-in-menopause-drug-lawsuit/</link>
		<comments>http://www.hrt-legal.com/news/2007/10/16/wyeth-must-pay-1341-million-in-menopause-drug-lawsuit/#comments</comments>
		<pubDate>Tue, 16 Oct 2007 19:12:17 +0000</pubDate>
		<dc:creator>Scott Thomas</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[attorney]]></category>
		<category><![CDATA[breast]]></category>
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		<guid isPermaLink="false">http://www.hrt-legal.com/?p=67</guid>
		<description><![CDATA[Wyeth must pay $134.1 million, including $99 million in punitive damages, over its mishandling of menopause drugs that helped cause three Nevada women&#8217;s cancers, a jury ruled. The panel ruled Oct. 12 that the company owed the women $35.1 million in compensatory damages. Jurors in state court in Reno concluded today that Wyeth, the largest [...]<p>SOURCE: <a href="http://www.hrt-legal.com">Hormone Replacement Therapy</a> &rsaquo; <a href="http://www.hrt-legal.com/news/2007/10/16/wyeth-must-pay-1341-million-in-menopause-drug-lawsuit/">Wyeth must pay $134.1 million in menopause drug lawsuit</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Wyeth must pay $134.1 million, including $99 million in punitive damages, over its mishandling of menopause drugs that helped cause three Nevada women&#8217;s cancers, a jury ruled.</p>
<p><span id="more-67"></span><br />
The panel ruled Oct. 12 that the company owed the women $35.1 million in compensatory damages. Jurors in state court in Reno concluded today that Wyeth, the largest maker of hormone- replacement medicines, should also pay Arlene Rowatt, Jeraldine Scofield and Pamela Forrester punitive damages for concealing the <a href="http://www.hrt-legal.com/tag/breast/" class="st_tag internal_tag" rel="tag" title="Posts tagged with breast">breast</a>-cancer risks of its <a href="http://www.beasleyallen.com/focus/Prempro/" title="" rel="external">Prempro</a> and <a href="http://www.beasleyallen.com/focus/Premarin/" title="" rel="external">Premarin</a> drugs.</p>
<p>&#8220;We got the word out that a lot of women have been injured by this type of behavior by this company,&#8221; Rowatt said after the verdict. She said she was &#8220;ecstatic&#8221; with the award. Lawyers for Wyeth, the largest maker of hormone-replacement therapies, said the company will appeal the verdict.</p>
<p>The three women&#8217;s suits, which were combined for trial, are among about 5,300 against Madison, New Jersey-based Wyeth over its menopause drugs. As many as 6 million women took the pills to treat menopause symptoms such as hot flashes and mood swings before a 2002 study highlighted the drugs&#8217; links to cancer.</p>
<p>Annual sales of Wyeth&#8217;s hormone-replacement drugs exceeded $2 billion before the 2002 Women&#8217;s Health Initiative study, sponsored by the U.S. National Institutes of Health, suggested women using the medicines had a 24 percent higher risk of <a href="http://www.hrt-legal.com/tag/breast/" class="st_tag internal_tag" rel="tag" title="Posts tagged with breast">breast</a> cancer. The drugs, which are still on the market, generated more than $1 billion in sales in 2006.</p>
<p><strong>Ignored Risks</strong></p>
<p>Lawyers for Rowatt, Scofield and Forrester argued in the Reno case that Wyeth officials ignored Prempro&#8217;s health risks and failed to properly warn doctors and consumers about the drug&#8217;s cancer link to boost profits.</p>
<p>Wyeth&#8217;s lawyers insisted the company conducted extensive safety tests on the drugs and warned of the risks through prescription labels and information sheets. The Reno verdict is the company&#8217;s fourth trial loss in suits over the drugs.</p>
<p>&#8220;The verdict is an extreme aberration,&#8221; said Heidi Hubbard, an attorney for Wyeth. &#8220;It is inconsistent with the end result of all other hormone-therapy cases tried to date, and is inconsistent with the evidence. We are confident the Nevada Supreme Court will give the flawed verdict careful scrutiny.&#8221;</p>
<p>Jurors considered ordering Wyeth to pay more than $1 billion in punitive damages before settling on the lower number, said Emery Pierce, 22, a supervisor for United Parcel Service who served on the panel.</p>
<p>Pierce said jurors were upset that Wyeth used misleading information on its labels for the Premarin and Prempo menopause drugs.</p>
<p><strong>&#8216;Care Enough&#8217;</strong></p>
<p>&#8220;There&#8217;s no way they provided an adequate warning,&#8221; the Reno resident said. &#8220;They didn&#8217;t seem to care enough that <a href="http://www.hrt-legal.com/tag/breast/" class="st_tag internal_tag" rel="tag" title="Posts tagged with breast">breast</a> cancer kills people.&#8221;</p>
<p>Having a jury find Wyeth&#8217;s conduct warrants a punitive- damage award should be a concern for the company, said Michael Kelly, a Wilmington, Delaware-based <a href="http://www.hrt-legal.com/tag/lawyer/" class="st_tag internal_tag" rel="tag" title="Posts tagged with lawyer">lawyer</a> who represents drugmakers in product-liability cases.</p>
<p>&#8220;The punitive award shows that the jury found there was a conscious indifference to patient safety,&#8221; Kelly said. &#8220;That&#8217;s not the kind of reputation a pharmaceutical company wants to have.&#8221;</p>
<p>The Reno verdict was the fourth loss for Wyeth since lawsuits over the menopause drugs began going to trial in August 2006. It&#8217;s the largest verdict so far in the hormone-replacement therapy cases and the eighth-largest verdict of any kind in the U.S. this year, according to Bloomberg data.</p>
<p><strong>Prempro Trials</strong></p>
<p>The company has won two federal-court suits that have come to trial over Prempro and Premarin as well one case filed in state court in Philadelphia. Three other Philadelphia juries found the medicines contributed to the development of <a href="http://www.hrt-legal.com/tag/breast/" class="st_tag internal_tag" rel="tag" title="Posts tagged with breast">breast</a> cancer in women and ordered the company to pay a total of $3 million in damages. Judges later threw out those verdicts.</p>
<p>Until 1995, many menopausal women combined Premarin, Wyeth&#8217;s <a href="http://www.hrt-legal.com/tag/estrogen/" class="st_tag internal_tag" rel="tag" title="Posts tagged with estrogen">estrogen</a>-based drug, with progestin-laden <a href="http://www.beasleyallen.com/focus/Provera/" title="" rel="external">Provera</a> to relieve their symptoms. That year, Wyeth combined the two hormones in its Prempro pill after winning the U.S. Food and Drug Administration&#8217;s approval of the treatment.</p>
<p>Rowatt, 67, Scofield, 74, and Forrester, 64, all used Wyeth&#8217;s <a href="http://www.hrt-legal.com/tag/hormone-replacement-drugs/" title="" rel="external">hormone replacement drugs</a> for different lengths of time, according to court records. Rowatt was awarded $31 million in punitive damages by the Reno jury, Scofield $33 million and Forrester $35 million.</p>
<p>Rowatt, a retired Defense Department worker, used the drugs for more than seven years. Forrester, a former administrative assistant, used them for more than nine years. Scofield, a homemaker, was on hormone-replacement therapies for 15 years.</p>
<p><strong>&#8216;Deserved This&#8217;</strong></p>
<p>All three women sat through the entire five-week trial. After the initial verdict was handed down last week, the trio cried as they hugged Zoe Littlepage, one of their lawyers. &#8220;You so deserved this,&#8221; the <a href="http://www.hrt-legal.com/tag/lawyer/" class="st_tag internal_tag" rel="tag" title="Posts tagged with lawyer">lawyer</a> told them.</p>
<p>The jury initially awarded the plaintiffs $134.5 million, or more than $43 million each. The panel had to reconsider that verdict after Judge Robert Perry learned part of the figure was intended to punish Wyeth for its mishandling of the drugs.</p>
<p>Jurors cut that award to a total of $35.1 million in compensatory damages for the three women after spending several hours reconsidering their verdict on Friday.</p>
<p>Wyeth <a href="http://www.hrt-legal.com/tag/lawyer/" class="st_tag internal_tag" rel="tag" title="Posts tagged with lawyer">lawyer</a> Dan Webb today asked Perry to throw out the punitive-damage verdict because of the jury error. The judge refused.</p>
<p>The jury told these three women &#8220;that their lives and suffering have value,&#8221; Littlepage said. The decision shows &#8220;what a courageous Nevada jury thinks of what Wyeth has done.&#8221;</p>
<p>According to a company-funded study presented today in Washington, Wyeth&#8217;s drug Pristiq, the first non-hormone menopause pill, reduces symptoms such as hot flashes more effectively than placebo. Pristiq was delayed by regulators for additional safety tests.</p>
<p>October 16th, 2007</p>
<p>SOURCE: <a href="http://www.hrt-legal.com">Hormone Replacement Therapy</a> &rsaquo; <a href="http://www.hrt-legal.com/news/2007/10/16/wyeth-must-pay-1341-million-in-menopause-drug-lawsuit/">Wyeth must pay $134.1 million in menopause drug lawsuit</a></p>
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		<title>HRT sales rep whistleblower admits improper promotion</title>
		<link>http://www.hrt-legal.com/news/2007/10/05/hrt-sales-rep-whistleblower-admits-improper-promotion/</link>
		<comments>http://www.hrt-legal.com/news/2007/10/05/hrt-sales-rep-whistleblower-admits-improper-promotion/#comments</comments>
		<pubDate>Fri, 05 Oct 2007 19:15:33 +0000</pubDate>
		<dc:creator>Scott Thomas</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[blood clots]]></category>
		<category><![CDATA[breast]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[breast cancer risk]]></category>
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		<category><![CDATA[breast cancer survivors]]></category>
		<category><![CDATA[breast cancers]]></category>
		<category><![CDATA[estrogen]]></category>
		<category><![CDATA[Florida]]></category>
		<category><![CDATA[heart attack]]></category>
		<category><![CDATA[hormone]]></category>
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		<category><![CDATA[hormone replacement therapy]]></category>
		<category><![CDATA[HRT]]></category>
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		<category><![CDATA[law]]></category>
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		<category><![CDATA[litigation]]></category>
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		<category><![CDATA[Nevada]]></category>
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		<category><![CDATA[Pfizer]]></category>
		<category><![CDATA[Pharmaceutical]]></category>
		<category><![CDATA[Premarin]]></category>
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		<guid isPermaLink="false">http://www.hrt-legal.com/?p=69</guid>
		<description><![CDATA[The Reno trial involving three breast cancer survivors who are suing Wyeth is now nearing the end of its fourth week. The Nevada plaintiffs are suing Wyeth, the manufacturer of Prempro and Premarin, after they each developed breast cancer attributed to their long-term use of combination hormone replacement drugs. Brett Hendricks, a former sales representative [...]<p>SOURCE: <a href="http://www.hrt-legal.com">Hormone Replacement Therapy</a> &rsaquo; <a href="http://www.hrt-legal.com/news/2007/10/05/hrt-sales-rep-whistleblower-admits-improper-promotion/">HRT sales rep whistleblower admits improper promotion</a></p>
]]></description>
			<content:encoded><![CDATA[<p>The Reno trial involving three <a href="http://www.hrt-legal.com/tag/breast/" class="st_tag internal_tag" rel="tag" title="Posts tagged with breast">breast</a> cancer survivors who are suing Wyeth is now nearing the end of its fourth week. The Nevada plaintiffs are suing Wyeth, the manufacturer of <a href="http://www.beasleyallen.com/focus/Prempro/" title="" rel="external">Prempro</a> and <a href="http://www.beasleyallen.com/focus/Premarin/" title="" rel="external">Premarin</a>, after they each developed <a href="http://www.hrt-legal.com/tag/breast/" class="st_tag internal_tag" rel="tag" title="Posts tagged with breast">breast</a> cancer attributed to their long-term use of combination <a href="http://www.hrt-legal.com/tag/hormone-replacement-drugs/" title="" rel="external">hormone replacement drugs</a>.</p>
<p><span id="more-69"></span><br />
Brett Hendricks, a former sales representative for Wyeth, provided riveting testimony regarding his twenty-one year career with the largest manufacturer of <a href="http://www.hrt-legal.com/" title="" rel="external">hormone replacement therapy</a> drugs that outlined the organized deception of doctors and patients that plaintiffs contend overstated the benefits of HRT therapy while concealing the risks.</p>
<blockquote><p>&#8220;That&#8217;s how we were trained,&#8221; Hendricks said. &#8220;To offset any bad publicity, we would redirect and emphasize the benefits of the product and say the benefits far outweighed any problems that might be out there.&#8221;</p></blockquote>
<p>On the stand, Hendricks confirmed Wyeth&#8217;s marketing strategy that had already been laid out in the millions of pages of documents produced by Wyeth and others in the <a href="http://www.hrt-legal.com/" title="" rel="external">HRT litigation</a> that has been pending for more than five years. Wyeth sales representatives were encouraged to engage in aggressive, one-on-one sales tactics with prescribing physicians to supplement the manufacturer&#8217;s advertising plan which included overselling the benefits of HRT drugs, discrediting scientific studies that raised any questions about safety (especially <a href="http://www.hrt-legal.com/tag/breast/" class="st_tag internal_tag" rel="tag" title="Posts tagged with breast">breast</a> cancer risks), criticizing physicians who chose safer alternative drugs or counseled their patients on the option of not taking any HRT drugs at all, and pushing menopausal women to take combination hormone product drugs from the onset of menopause (or perhaps even before) and to continue taking the drugs throughout the rest of their lives.</p>
<p>In July of 2002, the Women&#8217;s Health Initiative (&#8220;WHI&#8221;) study was published and confirmed what many had long suspected &#8211; that Prempro and combination hormone replacement products (including Wyeth&#8217;s Premarin taken in combination with Pfizer&#8217;s <a href="http://www.beasleyallen.com/focus/Provera/" title="" rel="external">Provera</a> or another progestin such as medroxyprogesterone) are associated with an increased risk of hormone-positive <a href="http://www.hrt-legal.com/tag/breast/" class="st_tag internal_tag" rel="tag" title="Posts tagged with breast">breast</a> cancers as well as other health risks, including heart attacks, strokes, blood clots, and ovarian cancer, etc.</p>
<p>The WHI Study (which was funded by the United States government, after manufacturers of hormone replacement drugs failed to conduct proper studies to evaluate the risks of HRT-induced <a href="http://www.hrt-legal.com/tag/breast/" class="st_tag internal_tag" rel="tag" title="Posts tagged with breast">breast</a> cancer) led to a fundamental shift in the manner in which HRT drugs were prescribed. Today, physicians and patients are being told that HRT is not right for every woman, and instead should only be considered by those for whom the symptoms of menopause are severe and interfering with their lives. In addition, patients have been encouraged to use HRT drugs for the shortest time possible and at the lowest possible doses.</p>
<p>In fact, the Prempro product ingested by most women prior to 2002 no longer exists, and instead was replaced by a lower dose product (although it is not yet known whether a lower dose actually equates to a lower <a href="http://www.hrt-legal.com/tag/breast/" class="st_tag internal_tag" rel="tag" title="Posts tagged with breast">breast</a> cancer risk). There is also a strong movement in the medical community to investigate other drugs for menopausal symptoms and osteoporosis, including SERMs (selective <a href="http://www.hrt-legal.com/tag/estrogen/" class="st_tag internal_tag" rel="tag" title="Posts tagged with estrogen">estrogen</a> receptor modulators) and natural or bioidentical hormones that more closely resemble those that are made by a woman&#8217;s body. Prempro, for example, includes an <a href="http://www.hrt-legal.com/tag/estrogen/" class="st_tag internal_tag" rel="tag" title="Posts tagged with estrogen">estrogen</a> compound derived from the urine of pregnant horses and chemically synthesized progestin (which is a necessary additive since <a href="http://www.hrt-legal.com/tag/estrogen/" class="st_tag internal_tag" rel="tag" title="Posts tagged with estrogen">estrogen</a> alone has long been known to cause uterine cancer, but also eliminates many of the benefits that have been shown with use of <a href="http://www.hrt-legal.com/tag/estrogen/" class="st_tag internal_tag" rel="tag" title="Posts tagged with estrogen">estrogen</a> alone and increases the risks of <a href="http://www.hrt-legal.com/tag/breast/" class="st_tag internal_tag" rel="tag" title="Posts tagged with breast">breast</a> cancer).</p>
<p>The pharmaceutical industry has long maligned alternative therapies for menopausal patients, but evidence continues to mount that the HRT-induced <a href="http://www.hrt-legal.com/tag/breast/" class="st_tag internal_tag" rel="tag" title="Posts tagged with breast">breast</a> cancer epidemic noted in recent <a href="http://www.hrt-legal.com/tag/breast/" class="st_tag internal_tag" rel="tag" title="Posts tagged with breast">breast</a> cancer registries might have been avoided if women had been given more information in order to make meaningful decisions regarding treatment options years ago.</p>
<p>The Reno HRT trial is expected to last for a few more weeks. Alley, Clark, Greiwe &amp; Fulmer will be trying the first HRT case in Florida in Pinellas County in June of 2008. This will be the first <a href="http://www.southerninjurylawyer.com/personal-injury/wrongful-death/" title="" rel="external">wrongful death</a> claim to be brought to trial in the national litigation. The case was brought on behalf of a Clearwater grandmother who was diagnosed in early 2002 at the age of 59 with hormone-positive lobular <a href="http://www.hrt-legal.com/tag/breast/" class="st_tag internal_tag" rel="tag" title="Posts tagged with breast">breast</a> cancer (the type most strongly associated with use of HRT drugs), just months prior to announcement of the WHI study results. Her cancer was very aggressive and had already spread to brain and bones by that time. After fighting valiantly for several years, she lost her battle and died late last year before her case was scheduled for trial. The lawsuit is now being prosecuted by her loving husband of forty-one years on behalf of her estate and survivors.</p>
<p>October 5th, 2007</p>
<p>SOURCE: <a href="http://www.hrt-legal.com">Hormone Replacement Therapy</a> &rsaquo; <a href="http://www.hrt-legal.com/news/2007/10/05/hrt-sales-rep-whistleblower-admits-improper-promotion/">HRT sales rep whistleblower admits improper promotion</a></p>
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