HRT ads built trust, but breast cancer diagnoses changed opinions

December 16th, 2009 by Jennifer Walker-Journey

hrt pillsThe advertisements no longer blanket magazines or fill television screens, but the message cannot be deleted. Over the years, millions of women were told that estrogen loss during could be dangerous to their health, contributing to problems such as osteoporosis, heart disease, colon cancer, Alzheimer’s disease, tooth loss and blindness. It could also cause uncomfortable symptoms such as hot flashes, vaginal dryness and mood swings. The ads said was a nasty disease that could be eliminated by just taking a once-daily pill, a hormone replacement therapy () that would help women feel like women again.

Powerful drug companies, like Wyeth, promoted their meds Premarin and Prempro to doctors and heavily targeted older women with their commercials. They hired respectable figures, like actress Lauren Hutton, to announce her support. “There’s nothing more important than protecting your health,” she said. “Believe me, the time to protect your future is now.”

Another ad showed an actress playing the role of a doctor: “When considering , consider the entire body of evidence,” she said.

An ironic statement, really, when you consider the evidence that was beginning to mount against in the years those ads were running, data that Wyeth kept under wraps to protects its billion-dollar empire. It wasn’t until the Women’s Health Initiative () began to uncover shocking evidence about that the world became privvy to it.

, which was studying the causes of mortality and morbidity in menopausal and post-menopausal women, quickly halted its study on hormone therapy in 2002 when it found that women who took the drugs were at much greater risk of developing . It also showed that women who took were at an increased risk of heart attack, stroke and blood clots, and that there was no evidence to support manufacturers’ claim that protected women against dementia.

Now victims are finally having their day in court. Two recent lawsuits filed against Wyeth by two women who were diagnosed with following use of , have resulted in a combined $110 million judgment against the Wyeth. More victims will likely see justice soon, as another 10,000-plus other product liability suits have been filed over the drugs across the country.

Source: New York Times

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